As part of its regional expansion strategy, Torneos, a leading company in the sports entertainment industry, began operations in Colombia, after acquiring 86% of Telecinco, an audiovisual production company based in Medellín.
Torneos will offer a complete range of services in Colombia, including a 360 m2 studio recently opened in Bogotá; offices and production services in Medellin, four mobile units and one satellite unit.
The company will employ nearly 200 collaborators and in the modern facilities in Bogotá, initially one thousand hours of original content will be produced for DIRECTV Sports, D News and WIN Sports. Likewise, it will participate in the production of the Copa CONMEBOL Libertadores, Sudamericana and the Dimayor League of Colombia.
During the opening cocktail held in Bogotá, Darío Werthein, President of VRIO and shareholder of the Werthein Group, stated: “The decision to invest in Colombia is due to the opportunities presented by the Colombian market for the development of new businesses linked to the audiovisual and sports industry, as well as our commitment to the development of the countries of the region through investment in infrastructure, technology and content, respecting local idiosyncrasies and generating quality employment.”
“Torneos is part of my life and for many people who have experienced the passion of sport through our productions. It is a great pride to celebrate that the company that my father helped create 40 years ago inaugurates Torneos Colombia in this new stage of regional expansion.” said Daniel Nofal, shareholder of Torneos.
Gustavo Isaack, Torneos President, said: “Our regional expansion strategy has Colombia at its core, as we fully trust the opportunities presented by the local market. With this proposal of contents produced 100% in Colombia, in Torneos we aim to be the best entertainment and sports alternative for Colombians”.